How to Claim Your Website on Your Pinterest Business Account

coachmeganmccoy
Jan 22
2 min read

How to Claim Your Website on Pinterest

Claiming your website on Pinterest is a crucial step in optimizing your account for success. Not only does it establish your credibility, but it also unlocks advanced features like analytics for your site’s pins and branded content attribution. Here’s a comprehensive guide to help you claim your website on Pinterest:

Step 1: Prepare Your Website

Before you begin the claiming process, ensure you have access to your website’s back-end or the ability to edit its HTML. This is necessary for adding the verification code or uploading a file provided by Pinterest.

Step 2: Go to Pinterest Settings

Log in to your Pinterest account.
Navigate to the Settings menu by clicking on the down arrow in the top-right corner and selecting “Settings.”
Scroll down to the Claim section.

Step 3: Choose Your Website Claim Method

Pinterest offers two main ways to claim your website:

Add an HTML Tag:
- Select the HTML tag option.
- Copy the meta tag provided by Pinterest.
- Paste this meta tag into the <head> section of your website’s HTML.
Upload an HTML File:
- Select the HTML file option.
- Download the file provided by Pinterest.
- Upload this file to the root directory of your website using an FTP client or your hosting provider’s file manager.

Step 4: Verify Your Website

Once you’ve added the meta tag or uploaded the file:

Return to the Pinterest claiming page.
Click the Submit or Verify button.
Pinterest will confirm the verification process, which may take a few minutes. If successful, you’ll see a confirmation message.

Step 5: Troubleshooting Verification Issues

If your website isn’t verified:

Double-check that the meta tag or file was added correctly.
Clear your website’s cache to ensure Pinterest can see the changes.
Ensure the HTML file is in the root directory (e.g., www.yourwebsite.com/filename.html).
Retry the verification process if necessary.

Step 6: Benefits of a Claimed Website

Once your website is claimed, you’ll unlock several features:

Analytics: Track how your content is performing on Pinterest, including impressions, saves, and link clicks.
Attribution: Your website’s name or logo will appear on all pins from your site.
Rich Pins: Enable Rich Pins to automatically sync metadata (like product details or recipe information) from your website to your pins.
Brand Credibility: Claimed websites signal authenticity and professionalism to your audience.

Final Tips

Keep your Pinterest Business account and website updated to maintain seamless integration.
Consider enabling Rich Pins immediately after claiming your website to maximize your account’s performance.
Regularly check Pinterest Analytics to track trends and refine your strategy.

Claiming your website on Pinterest is a simple yet essential step to ensure your content stands out and reaches its full potential. Take the time to complete this process and enjoy the benefits of a fully optimized Pinterest account!